On 5th September 2011 the Australian Competition and Consumer Commission filed Federal Court proceedings alleging misleading or deceptive conduct in relation to the promotion and supply of chicken products - specifically targeting the term "free to roam" used on the advertising.
Late last year Animal Liberation submitted a complaint to the ACCC regarding Pepe's Duck's. The ACCC are currently investigating the issue. Pepe's Ducks Pty Limited (Pepe's Ducks) is the largest producer of intensively farmed ducks in Australia and New Zealand, slaughtering over 70,000 ducks per week. Pepe's own and manage broiler farms, breeder farms and hatcheries.
In labelling their ducks, Pepe's Ducks used the terms "open range ducks" and "grown nature's way" on its packaging, together with images of a duck located adjacent to a pond, outdoors. We submitted that this packaging is misleading and deceptive or likely to mislead or deceive, contravening the Australian Consumer Law (ACL) as vision obtained from a Pepe’s duck farm shows no evidence of outside access or the availability of surface water for the ducks.
On Tuesday 19 June ABC’s 7:30 aired Animal Liberation’s investigation into the cruelty behind these deceptive labels – revealing the true nature of duck farming in Australia. The archived story can be found here on the ABC 7.30 site.
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